Marketing for visual artists

More people than ever are working as visual artists in their free time - with the aim of making art their center of life. But for this to work, they must also be able to live from art. Of course, this is only possible if the creatives manage to market themselves - which customer should buy art if he does not know it? This article explains how artists can do marketing without incurring significant additional costs.

The internet is a great way for artists to raise their profile. It does not matter to have a website created by Websitebutler or use social media to appeal to young people - there are many opportunities here.


Before artists even think about trying to reach a wider public with their works, it is imperative to go into self-reflection and ask themselves a few questions. Because before others should be able to evaluate the quality of the work, you have to do it yourself again. Friends and colleagues have already praised their own work? All right, but that does not necessarily mean the art is good. Because of their personal relationship with the artist, they always have a slightly tighter view.

That's why it makes sense to use Internet portals like ShowYourArt, where users can upload and rate their work. If there is a positive response, you can actually dare to take the next step.


Whether one can become a full-time artist by profession depends first and foremost on the financial reserves. Or you can only successfully market art and work in parallel with a regulated job - the problem is that choosing one of these ways will save you a lot of time, passion and marketing. Either way, the decision must be well thought out. Because in a permanent existence scarcely something good can be created.


There are many, many painters, sculptors and other visual artists. But many, even if they are technically good and produce flawless products, are hardly noticed. This is often due not only to poor or unreached marketing, but also to the fact that they lack the profile.

Every creative person has to think for himself which features of his work he or she wants to be valued for. Which style is it that makes me unique? What kind of art is there only with me?


The Internet is definitely the best ally of visual artists and artists in general. Because nowhere is there a better way to spread your own images easier and further. Here are some concrete tips for self-marketing:


Not only companies of all sizes and types need a website today. Also and especially especially about visual language working artists need such an appearance compelling. Why it is like that? Well, websites are like a business card these days. In addition, they combine various information that could be attractive to potential buyers of the artworks. So they learn more about the work, the person behind the projects.

And best of all: on a well-made site, you immediately see the style of the work.

The problem: Not everyone has the skills of a web designer. So you either have to create a website using modular systems or, alternatively, hire expensive agencies - because of their operating costs, of course, these are not exactly cheap offers.

Inexpensive and yet very competent one can have a website created by Websitebutler. The specialists have developed an AI that saves them day-to-day chores and higher costs for their customers. In addition, it is possible to maintain the pages - as an artist you would often like to turn to other tasks.


A website is important. But at least as important, especially if you want to appeal to young people, is to use social media. Those who consider cross-platform social media from Pinterest to Xing to Facebook and Instagram will be rewarded, because most of them work a lot with visual stimuli - the same charms that also want to use art.


The contact to a classical art gallery, which conveys the own work, is still one of the most important methods to find art for the man or the woman. Haken: First, of course, must find such a gallery that exhibits the works. However, if a gallery owner has gained confidence and believes in the work, you may be able to accommodate several pictures with him.

In the meantime, however, such processes are also taking place digitally - some portals offer their services and sell art to third parties. Of course, this has some advantages of the analogue gallery, but there are also the networking possibilities, with the website and social media to add the same links.


Another long-time favorite of art marketing is the exhibiting of own works in restaurants, cafes and bars. Knowing the owner of such a place, one can certainly talk to each other, whether this does not want to exhibit one or the other work of his choice in his business. And even if aspirants do not know anyone - looking for addresses that exhibit the work of artists costs nothing, just as a call. If one refers the interlocutor to one's own appearances on the Internet, he may even look at a rejection and say late.


The right mix of digital and analog self-marketing is definitely the be-all and end-all for artists. If works are enjoying some popularity, the step to poster, postcard, T-shirt printing is an option to earn more money with your own passion. In any case, a sure instinct is required not only in creating paintings but also in artist marketing when it comes to the creative exploration of market potential. from